Industry Reviews & Awards
Subaru Brand Reviews And Awards
Impreza
BRZ
WRX-STI
Forester
Crosstrek
Outback
Ascent
Solterra
“…Driving home from the Subaru dealer with the lane departure feature activated, I immediately saw one benefit: The car beeped me and displayed a visual image every time I got too close to either side of my lane when I wasn’t signaling a turn.”
- The New York Times, "Safer Cars Help Keep Older Drivers on the Road"
© 2017 The New York Times
“…Driving home from the Subaru dealer with the lane departure feature activated, I immediately saw one benefit: The car beeped me and displayed a visual image every time I got too close to either side of my lane when I wasn’t signaling a turn.”
- The New York Times, "Safer Cars Help Keep Older Drivers on the Road"
© 2017 The New York Times
“…Driving home from the Subaru dealer with the lane departure feature activated, I immediately saw one benefit: The car beeped me and displayed a visual image every time I got too close to either side of my lane when I wasn’t signaling a turn.”
- The New York Times, "Safer Cars Help Keep Older Drivers on the Road"
© 2017 The New York Times
Subaru
#1 in Dependability
Subaru is rated #1 in dependability for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Higher Resale
Subaru vehicles that are routinely serviced at their retailer often have a higher resale value than ones that are not.
Based on an S&P Global Mobility custom study of MY2020 Subaru vehicles with over 50,000 miles and regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Subaru vehicles serviced and not-serviced provided by Subaru of America.
#1 in Loyalty
Subaru is rated #1 in loyalty for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota or Hyundai brands.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
Proud to be Zero Landfill
Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity.
#1 in Customer Satisfaction
Subaru is rated #1 in customer satisfaction for two years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Serving our community with love.
Subaru. Forbes’ highest-rated automotive brand for social impact four years in a row.
© 2026 Forbes Media, LLC. All rights reserved. Used under license.
#1 in Product Quality
Subaru is rated #1 in product quality for five years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
On the Road Longer
Subaru Vehicles that are routinely serviced at their retailer remain on the road longer than ones that are not.
Based on Subaru of America, Inc. proprietary analysis for MY2016 Subaru vehicles with regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Data for the study was provided by S&P Global Mobility.
Highest Overall Dealer Loyalty
Subaru has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for two years in a row.
Based on the S&P Global Mobility U.S. loyalty analysis for the 2024 calendar year and 2025 award year (October 2024-September 2025), Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for both the 2024 calendar year and 2025 award year.
American Rallycross Champions
2025 Overall American Rally Association (ARA) Champion
“The Impreza’s unbeatable combination of safety, reliability, capability, and affordability is hard to pass up.”
- Kelley Blue Book’s KBB.com
From “2019 Subaru Impreza First Review” on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
“The Impreza’s unbeatable combination of safety, reliability, capability, and affordability is hard to pass up.”
- Kelley Blue Book’s KBB.com
From “2019 Subaru Impreza First Review” on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
“The Impreza’s unbeatable combination of safety, reliability, capability, and affordability is hard to pass up.”
- Kelley Blue Book’s KBB.com
From “2019 Subaru Impreza First Review” on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Impreza
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today, more than the Honda Civic, Toyota Corolla, Mazda3, or Hyundai Elantra.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
“Subaru's BRZ is unlike any other car at any price.”
– Car and Driver, November 2021
“The 2022 Subaru BRZ has more of everything you love.”
– Road and Track
“Subaru's BRZ is unlike any other car at any price.”
– Car and Driver, November 2021
“The 2022 Subaru BRZ has more of everything you love.”
– Road and Track
BRZ
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
WRX-STI
5-Star
The 2026 Subaru WRX earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
Built to Last
92% of Subaru WRX vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
American Rallycross Champions
2025 Overall American Rally Association (ARA) Champion
“The 2019 Subaru Forester is an affordable, well-constructed small crossover that doubles down on safety tech and all-weather capabilities. Make sure to put it on your short list if you're in the market.”
-Edmunds
“Beyond its capabilities as a compact and frugal SUV that’s your best friend in harsh climates, the 2019 Subaru Forester is loaded with advanced technologies.”
-Kelley Blue Book's KBB.com
From 2019 Subaru Forester First Review” on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
“It feels distinctly upmarket, riding nicer than crossovers with heftier price tags and more premium badges.”
- Automobile Magazine
“The 2019 Subaru Forester is an affordable, well-constructed small crossover that doubles down on safety tech and all-weather capabilities. Make sure to put it on your short list if you're in the market.”
-Edmunds
“Beyond its capabilities as a compact and frugal SUV that’s your best friend in harsh climates, the 2019 Subaru Forester is loaded with advanced technologies.”
-Kelley Blue Book's KBB.com
From 2019 Subaru Forester First Review” on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
Forester
Built to Last
96% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Hyundai Tucson,or Mazda CX-5.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
TOP SAFETY PICK+
The Subaru Forester is an IIHS TOP SAFETY PICK+.
5-Star
The 2025 Subaru Forester earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
Best Projected Resale Value
The Subaru Forester is #1 for 2025 Projected Value Resale among Compact SUVs.
The Subaru Forester has the highest retained value among mass-market Compact SUVs in the JD Power 2025 U.S. ALG Residual Value Awards based on the JD Power U.S. ALG residual value forecast for the 2025 model year. The RVA is based upon the U.S. ALG January/February edition, which published in November 2025. Visit jdpower.com/awards for more details.
“No matter how you spec it, the Crosstrek delivers strong value and plenty of all-weather capability.”
- Edmunds
“If you’re looking for a versatile hauler that doesn’t need much parking space and is easy on the wallet, the Subaru Crosstrek is a good choice.”
- Automobile Magazine
“We think the Crosstrek is the best buy in its segment.”
- Autoblog
© 2020 by Autoblog, a publication of Oath Inc. All rights reserved. Used under license.
“The value here is off the scale.”
- MotorTrend
“No matter how you spec it, the Crosstrek delivers strong value and plenty of all-weather capability.”
- Edmunds
“If you’re looking for a versatile hauler that doesn’t need much parking space and is easy on the wallet, the Subaru Crosstrek is a good choice.”
- Automobile Magazine
Crosstrek
Best New Cars for Teens
The 2024 Subaru Crosstrek is one of the Best New Cars for Teens, according to Kelley Blue Book.
Kelley Blue Book’s 2023 Best Cars for Teens – Information Every Parent Needs, and Best Cars for Teens: The List Every Parent Needs, on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
96% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than the Honda HR-V or Toyota RAV4.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
Most Dependable Small SUV
The Subaru Crosstrek is #1 in Vehicle Dependability among Small SUVs.
The Subaru Crosstrek received the fewest reported problems in its segment in the JD Power 2026 U.S. Vehicle Dependability Study, based on 2023 models. Newer models may be shown. For JD Power 2026 award information, visit jdpower.com/awards.
Best Projected Resale Value
The Subaru Crosstrek is #1 for Projected Resale Value among Small SUVs for three years in a row.
Awards based on the JD Power U.S. ALG residual value forecast for the 2024-2026 model years. For JD Power 2026 award information, visit jdpower.com/awards.
“Even after driving luxury SUVs on the same surfaces, the Outback's refined ride stood out.”
- MotorTrend
“The Subaru Outback's standard all-wheel drive easily handles bumpy, nonpaved surfaces so there's no limit to your family's exploring.”
- Edmunds
“This is one of the most comfortable, capable, spacious, and high-tech midsize SUVs on the market today.”
- Edmunds
“Even after driving luxury SUVs on the same surfaces, the Outback's refined ride stood out.”
- MotorTrend
“The Subaru Outback's standard all-wheel drive easily handles bumpy, nonpaved surfaces so there's no limit to your family's exploring.”
- Edmunds
Outback
Built to Last
96% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Hyundai Santa Fe, or Toyota 4Runner.
Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
TOP SAFETY PICK+
The Subaru Outback is an IIHS TOP SAFETY PICK+.
Best New Car
The 2026 Subaru Outback was named a Best New Car by Autotrader.
For more information, visit Autotrader.com. Autotrader is a registered trademark and used with permission.
“It's clear that Subaru has a winner on its hands.”
– MotorTrend
“The Ascent is remarkably easy to see out of, which helps make it easy to drive.”
– MotorTrend
“On the road and around town, ride quality was impressive, and the seats were seriously comfortable.”
– MotorTrend
“It's clear that Subaru has a winner on its hands.”
– MotorTrend
“The Ascent is remarkably easy to see out of, which helps make it easy to drive.”
– MotorTrend
Ascent
5-Star
The 2025 Subaru Ascent earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).
Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
TOP SAFETY PICK+
The Subaru Ascent is an IIHS TOP SAFETY PICK+.
Solterra
#1 in Safety
Subaru is rated #1 in safety for six years running.
Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.
Built to Last
96% of Subaru vehicles sold in the last 10 years are still on the road today.
Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
Best Projected Resale Value
The Subaru Solterra is #1 for Projected Resale Value among Electric SUVs.
Award based on the JD Power U.S. ALG residual value forecast for the 2026 model year. For JD Power 2026 award information, visit jdpower.com/awards.