Industry Reviews & Awards

Subaru Brand Reviews And Awards

Subaru
Impreza Impreza
BRZ BRZ
WRX-STI WRX-STI
Forester Forester
Crosstrek Crosstrek
Outback Outback
Ascent Ascent
Solterra Solterra

Subaru

#1 in Dependability

Subaru is rated #1 in dependability for two years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

#1 in Safety

Subaru is rated #1 in safety for six years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Higher Resale

Subaru vehicles that are routinely serviced at their retailer often have a higher resale value than ones that are not.

Based on an S&P Global Mobility custom study of MY2020 Subaru vehicles with over 50,000 miles and regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Subaru vehicles serviced and not-serviced provided by Subaru of America.

#1 in Loyalty

Subaru is rated #1 in loyalty for two years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Built to Last

96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota or Hyundai brands.

Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

Proud to be Zero Landfill 

Subaru was the first automotive plant in the U.S. to achieve zero-landfill status. All Subaru vehicles are built in zero-landfill plants, where 100% of waste is recycled or turned into electricity. 

#1 in Customer Satisfaction

Subaru is rated #1 in customer satisfaction for two years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. The #1 rating is shared. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Serving our community with love.

Subaru. Forbes’ highest-rated automotive brand for social impact four years in a row.

© 2026 Forbes Media, LLC. All rights reserved. Used under license.

#1 in Product Quality

Subaru is rated #1 in product quality for five years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

On the Road Longer

Subaru Vehicles that are routinely serviced at their retailer remain on the road longer than ones that are not.

Based on Subaru of America, Inc. proprietary analysis for MY2016 Subaru vehicles with regular maintenance at authorized Subaru retailers in their first 54 months of ownership vs. non-regular as of December 2025. Data for the study was provided by S&P Global Mobility.

Highest Overall Dealer Loyalty

Subaru has been recognized by S&P Global Mobility for having the Highest Overall Loyalty to Dealer for two years in a row.

Based on the S&P Global Mobility U.S. loyalty analysis for the 2024 calendar year and 2025 award year (October 2024-September 2025), Subaru had the greatest percentage of owners who returned to market and purchased or leased another Subaru vehicle from the same dealer for both the 2024 calendar year and 2025 award year.

American Rallycross Champions

2025 Overall American Rally Association (ARA) Champion

Impreza

#1 in Safety

Subaru is rated #1 in safety for six years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Built to Last

94% of Subaru Impreza vehicles sold in the last 10 years are still on the road today, more than the Honda Civic, Toyota Corolla, Mazda3, or Hyundai Elantra.

Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

BRZ

#1 in Safety

Subaru is rated #1 in safety for six years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Built to Last

96% of Subaru vehicles sold in the last 10 years are still on the road today.

Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

WRX-STI

5-Star

The 2026 Subaru WRX earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).

Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).

Built to Last

92% of Subaru WRX vehicles sold in the last 10 years are still on the road today.

Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

American Rallycross Champions

2025 Overall American Rally Association (ARA) Champion

Forester

Built to Last

96% of Subaru Forester vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Hyundai Tucson,or Mazda CX-5.

Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

TOP SAFETY PICK+

The Subaru Forester is an IIHS TOP SAFETY PICK+.

5-Star

The 2025 Subaru Forester earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).

Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).

Best Projected Resale Value

The Subaru Forester is #1 for 2025 Projected Value Resale among Compact SUVs.

The Subaru Forester has the highest retained value among mass-market Compact SUVs in the JD Power 2025 U.S. ALG Residual Value Awards based on the JD Power U.S. ALG residual value forecast for the 2025 model year. The RVA is based upon the U.S. ALG January/February edition, which published in November 2025. Visit jdpower.com/awards for more details.

Crosstrek

Best New Cars for Teens

The 2024 Subaru Crosstrek is one of the Best New Cars for Teens, according to Kelley Blue Book.

Kelley Blue Book’s 2023 Best Cars for Teens – Information Every Parent Needs, and Best Cars for Teens: The List Every Parent Needs, on Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

#1 in Safety

Subaru is rated #1 in safety for six years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Built to Last

96% of Subaru Crosstrek vehicles sold in the last 10 years are still on the road today, more than the Honda HR-V or Toyota RAV4.

Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

Most Dependable Small SUV

The Subaru Crosstrek is #1 in Vehicle Dependability among Small SUVs.

The Subaru Crosstrek received the fewest reported problems in its segment in the JD Power 2026 U.S. Vehicle Dependability Study, based on 2023 models. Newer models may be shown. For JD Power 2026 award information, visit jdpower.com/awards.

Best Projected Resale Value

The Subaru Crosstrek is #1 for Projected Resale Value among Small SUVs for three years in a row.

Awards based on the JD Power U.S. ALG residual value forecast for the 2024-2026 model years. For JD Power 2026 award information, visit jdpower.com/awards.

Outback

Built to Last

96% of Subaru Outback vehicles sold in the last 10 years are still on the road today, more than the Toyota RAV4, Honda CR-V, Hyundai Santa Fe, or Toyota 4Runner.

Based on Experian Automotive vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

TOP SAFETY PICK+

The Subaru Outback is an IIHS TOP SAFETY PICK+.

Best New Car

The 2026 Subaru Outback was named a Best New Car by Autotrader.

For more information, visit Autotrader.com. Autotrader is a registered trademark and used with permission.

Ascent

5-Star

The 2025 Subaru Ascent earned top marks with a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA).

Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration's (NHTSA's) New Car Assessment Program (www.NHTSA.gov).

Built to Last

96% of Subaru vehicles sold in the last 10 years are still on the road today.

Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

TOP SAFETY PICK+

The Subaru Ascent is an IIHS TOP SAFETY PICK+.

Solterra

#1 in Safety

Subaru is rated #1 in safety for six years running.

Compared to all other measured mass-market automotive companies in the 2025 American Customer Satisfaction Index (ACSI®) surveys of customers rating their own automotive company's performance. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index, LLC.

Built to Last

96% of Subaru vehicles sold in the last 10 years are still on the road today.

Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.

Best Projected Resale Value

The Subaru Solterra is #1 for Projected Resale Value among Electric SUVs.

Award based on the JD Power U.S. ALG residual value forecast for the 2026 model year. For JD Power 2026 award information, visit jdpower.com/awards.